Running a cleaning business in Australia is a great opportunity—people are always in need of a clean home, tidy office, or spotless Airbnb. But standing out from the competition and consistently finding new clients? That’s where many cleaning business owners struggle. Whether you’re just getting started or looking to grow your cleaning business, attracting quality leads is essential.

At Tidy Spark, we know exactly how competitive the cleaning industry can be—because we run our own successful cleaning operations. More than that, we also specialise in helping other cleaning businesses across Australia by providing targeted cleaning business leads that actually convert. In this post, we’ll share practical tips to help you attract more customers and scale your business with confidence.

1. Know Your Ideal Customer

Before you spend a dollar on marketing, figure out who your ideal customer is. Are you targeting busy professionals in need of weekly home cleans? Real estate agents who require end-of-lease services? Or perhaps commercial clients looking for regular office cleaning?

Once you know your audience, you can tailor your messaging and services to suit. That clarity also makes it easier to generate better leads—especially when working with partners like Tidy Spark, who match you with customers actively looking for the services you provide.

2. Set Up a Professional Online Presence

Most people will check your online presence before deciding to hire you. That means you need a clean, easy-to-navigate website with:

• A list of your services
• Clear pricing or request-a-quote option
• Real customer reviews and testimonials
• High-quality images of your work
• Contact details and online booking if possible

Also, don’t forget about your Google Business Profile. It’s one of the first places people look when searching for local cleaners. Keep it updated with photos, services, and customer reviews.

3. Collect and Showcase Reviews

When it comes to choosing a cleaning service, trust matters. And nothing builds trust faster than glowing customer reviews. Encourage your happy clients to leave you a review on Google or Facebook. Better yet, turn those reviews into graphics for your social media pages and website.

At Tidy Spark, we’ve found that businesses with 5-star ratings consistently get more interest from potential customers—and we make sure our lead partners have the social proof they need to close more jobs.

4. Offer Promotions for First-Time Clients

Everyone loves a deal. Offering limited-time discounts, referral bonuses, or a first-clean special can be a great way to get new clients through the door. Once they see the quality of your work, you’ve got a much better chance of turning them into long-term, loyal customers.

5. Partner with Lead Generation Experts

One of the fastest ways to grow your cleaning business is to tap into high-quality, pre-qualified leads. That’s exactly what we do at Tidy Spark. Since we operate our own cleaning teams, we know what a good lead looks like—and how frustrating it is to waste time on people who aren’t serious.

We don’t just sell leads; we deliver ready-to-book customers to cleaning companies around Australia. No more chasing unresponsive emails or waiting weeks for your ads to gain traction. With Tidy Spark, your calendar can be filled faster and more consistently.

6. Use Social Media Strategically

You don’t need to dance on TikTok to attract clients—but you should have a presence on platforms like Facebook and Instagram. Post before-and-after photos, cleaning tips, customer testimonials, and occasional promotions. Engage with local community groups, answer cleaning-related questions, and let people know you’re available.

Remember, people do business with brands they know, like, and trust. Consistent posting and engagement helps you build that visibility.

7. Track What’s Working

Marketing doesn’t need to be overwhelming, but it does need to be intentional. Use tools like Google Analytics, call tracking, or simple spreadsheets to monitor where your leads are coming from. That way, you can double down on what’s working and stop wasting time (or money) on what isn’t.

If you’re working with Tidy Spark, you’ll already be a step ahead. We track lead performance and give you transparency into how your campaigns are doing—because we’re invested in your growth too.

Final Thoughts

Attracting customers to your cleaning business doesn’t have to feel like a full-time job. With the right strategies—and the right partners—you can stay focused on what you do best: delivering exceptional service.

Whether you’re just starting out or ready to expand, Tidy Spark is here to help. From running our own cleaning teams to providing high-converting cleaning business leads across Australia, we understand your business from the inside out.

Want more customers without the guesswork? Let Tidy Spark help you grow your cleaning business—one booked job at a time.

Need leads now?
Get in touch with Tidy Spark and start filling your calendar with quality customers today.